LCR Capital Partners has agreed to acquire Altacircle LLC, a digital marketing consulting firm with expertise in advertising technology and lead generation.
LCR’s founder and co-executive chairman, Suresh Rajan, says that new, higher investment levels and COVID-era pressures on digital tools mean that adapting to fintech culture and tools is more important than ever.
Altacircle, a marketing and technology consulting firm founded by John Baker, has leveraged leading technology platforms to produce successful marketing strategies for top brands in New York and London since 1995. With this acquisition, Baker will become chief marketing officer at LCR as an equity partner and member of its senior leadership.
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